"You'll See it When You Believe it" is a wonderful book by Wayne Dyer. In business when positioning your products in the market place, the objective is to let your customer see it when they believe it. Look at the brands we buy, we believe they are the best fit for us therefore we see that they are. We believe they will make us happier, stronger or better and we see that they do. Or do we?
Believing is the key. It is the...
